Your best option is to wear new, or nearly new, tailored, classic clothing. If you are going to be filmed a lot, maybe even keep a set of clothes just for on camera purposes.
Always wear clothes that are comfortable and fit your body. Avoid baggy items because the camera really does add ten pounds and shapeless clothing will make you look even heavier. For men, a suit or jacket looks best, but if you prefer a more casual look, wear a solid coloured top or open necked shirt.
For women, trousers actually look better than a skirt or dress on camera. Wear trousers with a longer hem if you are sitting for an interview and if you really prefer to wear a skirt or dress, make sure the hemline is well-below the knee so that your skirt doesn’t ride up when you are sitting. Hosiery can be an issue with cameras, so consider black opaque tights, well moisturised legs with a good fake tan or non shiny bronzer or wear knee length boots!
Dark jeans are fine for either sex if you’re planning a more casual look. Consider wearing with a crisp solid coloured shirt or blouse and more formal shoes, or heels for ladies, rather than trainers to dress your jeans up. Worn or ripped jeans do not make the best impression and never wear Capri pants or shorts.
If your background is white, or you are sitting in front of a window for your video, avoid wearing just a white shirt as the camera may burn out your shirt. Either wear a jacket, or opt for pastel or light blue shirts. If you are dark skinned, don't wear a light coloured top. If you are fair skinned, don't wear a dark coloured top.
Remember to wear solid colours for all clothing items, including ties, jackets and socks. Checks, patterns and stripes can play havoc even with modern cameras.
What you wear for a video or television appearance can not only make what you say more believable to your audience, but can also help to create a better video.
A CEO’s reputation accounts for 50% of a company’s reputation. As part of this, what they wear and how they come across on camera counts for a lot. You might not be running a corporation, but the same rules apply and for this reason, it is important to give serious consideration to what you wear for your media appearances.
To find out how we can help your business, call us on 0800 690 6887
Pastels and medium tones
Blue, including royal blue
Purple or lavender
Wine or burgundy (works well for ties)
Navy (men's suit or jacket, not too dark)
Tartan / Plaid fabrics
Houndstooth or check fabrics
Fine or intricate patterns, e.g. paisley
Stripes (even thin striped dress shirts or pinstripes)
Metallics or sparkly fabrics
Sequins and rhinestones
Any shiny fabric, such as satin
Linen (it wrinkles)
Have at least one change of clothing, even if it is just a different top. If more than one person is appearing on camera, check what they are going to wear and avoid wearing the same thing. Again, bring another outfit with you just in case, if you can.
Colours to Avoid
Avoid wearing green for video shoots if you are being filmed using a green screen, you can download our dedicated what to wear for green screen shoots sheet for more information. Red, fuchsia and magenta will take the focus away from you and avoid black jackets, opt instead for dark grey or blue clothes. Do not wear anything with a logo or brand name, unless it is your company branding.
Your video could be viewed at any time of year so wear something that is not linked to a particular season. Avoid really summery dresses, heavy jumpers and Christmas ties or socks. Remember to remove your RBL poppy too.
You might wear a tie-clip microphone on your lapel so a shirt, or blouse, with a collar or lapel will be better than a polo neck jumper or dress. If you would prefer to wear a dress, t-shirt or jumper, wear a jacket or cardigan over your top so that the film crew has somewhere to place your microphone.
Check your planned clothing items for ‘rustle’ - if you can hear your clothes rustling when you move your arms or legs, then so can the microphone, so these items of clothing are best avoided.
Always bring your make up bag. The lights will sap colour from your skin so apply a light foundation etc., thick foundation and very heavy make up does not look good on close up shots. The gentle touch looks far more natural on camera. Gentlemen, feel free to wear foundation if you wish, otherwise we can apply a little translucent powder to stop any shine.
Shoes and Socks
The chances are that much of your on camera time will comprise of mostly tight shots (ones for the waist up), but there might be some shots of your full body length so don’t forget to polish your shoes. The underside of your shoes should be in good condition too, unless you’re sitting down when you can keep your feet firmly on the ground! For ladies, closed-toe shoes with a heel look best, but avoid your very comfortable, well-worn shoes that curl up at the toes! Gentlemen, make sure you avoid those novelty Bugs Bunny or Taz socks! Wear socks that cover your entire calf so that there is no skin peaking through between your sock top and trouser hem when you are seated.
Avoid wearing dangling earrings, bracelets, and necklaces that may rustle, make noise, or knock the sensitive microphones. A small, short necklace and small earrings that are not too shiny would be perfect. Avoid wearing scarves with large scale or intricate patterns.
Although we can film with glasses, if you also wear contact lenses, please wear contact lenses for filming.
The confidence that you project when you look great will also have an impact on your performance.
WHAT TO WEAR
WHAT NOT TO WEAR